In Summer 2018, AT&T asked us to develop a campaign for its mobility business (data plans, devices) that lives within the "More for Your Thing" brand campaign we launched in January.
Inspired by the legacy of Bell Labs — and a lingering obsession with the DNA ride sequence in the original Jurassic Park — we created an imaginary place that's equal parts amusement park, futuristic lab and entertainment studio.
It's called AT&T Innovations and its where AT&T comes up with different ways to give you "More for Your Thing," like getting the best music, movies and TV in one unlimited plan.
CREDITS
SrCW Elaine Kelch
SrAD Jono Moore
CD Pol Hoenderboom, Bart Mol
ECD Matt MacDonald, David Povill, David Cuccinello
DIR Terri Timely
EDIT Cristjan Jordan, Union
SOUND Lime