Teens do their talking through photos and GIFs. So to keep up, Secret's Mean Stink campaign joined the conversations they were already having around bullying and shared meaningful mantras and timely reminders of the power of positivity.
CREDITS
CW Elaine Kelch, Whitney Kaminsky
AD Catiebelle Bulmer, Zack Anderson
D Rachelle Sartini Garner
CD Susan Treacy
ROLE
Copywriting
Content Strategy
Art Direction