VS challenged us to launch Salonist at-home hair color in Europe and North America in a way that balanced its new 2-step process with its luxe color shades.
Inspired by the literal brush included with the product and the unqiue process that colors roots and lengths separately, we celebrated the Salonist look as a work of art.
SOCIAL CONTENT
A revolutionary shade of red. #vidalsassoon #salonist #workofart
Intense Red Copper, Dark Auburn or Medium Intense Red? Select your shade from 24 Salonist colours. #vidalsassoon #salonist #workofart
It's more than colour. It's a work of art. #vidalsassoon #salonist
Introducing Urban Lustre, our first ever look of season. Inspired by the reflective lights and intense colors of urban architecture. #vidalsassoon #workofart
Rich and radiant, Light Intense Red is our latest colour of season. Select your shade from 29 Salonist colours. #vidalsassoon #salonist #workofart
Brunette beyond compare. #vidalsassoon #salonist #workofart
Light Neutral, Medium Cool or Medium Gold? Select your shade from 24 Salonist colours. #vidalsassoon #salonist #workofart
This is Salonist, our most advanced colour system outside the salon. #vidalsassoon #salonist
Discover the first ever VS look of season: Urban Lustre. Inspired by the multidimensional and striking colors of urban architecture. #vidalsassoon #workofart
Warm and bright, Dark Cool Brown is our latest colour of season. Select your shade from 29 Salonist colours. #vidalsassoon #salonist #workofart
Best in class blonde. #vidalsassoon #salonist #workofart
Dark Neutral, Lightest Cool or Medium Gold? Select your shade from 24 Salonist colours. #vidalsassoon #salonist #workofart
Claim your colour with new Salonist. #vidalsassoon #salonist
Brilliant dimension, shimmering shine. Discover Urban Lustre, our first ever look of season. #vidalsassoon #workofart
Luscious and luminous, Light Cool Blonde is our latest colour of season. Select your shade from 29 Salonist colours. #vidalsassoon #salonist #workofart
INTERACTIVE VIDEOS
Interactive How To and FAQ videos replicated the one-on-one salon experience, helping women select their shade with confidence and empowering them with custom step-by-step directions based on their coloring history and desired look.
ECOMMERCE
CREDITS
CW Elaine Kelch
D Andrea DiMattina
ACD Michele Sloan, Erika Wolfel
CD Susan Treacy