AGENCY

SoFi

YEAR

2019

ECD

Shahin Edalati

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Women invest 40% less than men. The problem with this investing gap is that coupled with market performance and salary over a 35-year career, it could mean having $1+ million (!) fewer dollars at retirement.

To help change that, SoFi partnered with The Wing to host a series of workshops in 2019 to help their community of womxn and allies get their money right. The majority of attendees converted into SoFi investors.

In addition to workshop content, we created custom swag collectible notebooks that rewrote the rules of finance, as well as post cards, stickers, and one-sheeters for attendees to take home.