Kawhi Leonard and Honey have a lot in common. SoCal natives? Check. Obsessed with saving money? Check. Kawhi drove a ‘97 Tahoe even after he was making millions and if you haven’t read about his Wingstop coupon drama, you should.
But the thing that Kawhi and Honey have the most in common is their defensive skills. Kawhi blocks buckets, Honey blocks people from paying full price. It’s the best defense against overpaying.
So, we crafted Honey’s first brand campaign around this concept and showed the world how to Save Like an MVP.
On Instagram, we teased the campaign in Stories and drove people to view the spots and more Kawhi content in our organic feed.
Throughout the season, we resurfaced the partnership with timely organic content.