In 2018, we relaunched AT&T with a fully integrated brand campaign. More for Your Thing positions AT&T’s services and products as the enablers of people’s pursuit of their passions — their “things.”
In addition to a dozen spots specific to each line of business — mobility, DIRECTV and internet — we kicked off the campaign with a thematic spot that ran in cinema and during the 2018 Olympic broadcasts.
My partner and I presented and produced the entire suite of launch work, cast Lena Waithe as the voice of AT&T, and introduced a new music strategy for the brand that’s informed all new work.
